Nike Collaborative Augmented Reality Face Filter

Participative ExperiencePost-Decision DesignAugmented Reality Filter2022
Close project

Hijack an online shared spreadsheet for a collaborative drawing tool?

Nike Collaborative Augmented Reality Face Filter - © DVTK

In January 2022, Nike commissioned DVTK to design an online workshop for their creative teams. Initially expecting a dozen participants, we eventually had 60 people attending from various teams across the globe. Hijacking a Google Spreadsheet document, we turned it into a collaborative creative tool for participants to design playful avatars. We then imported all the illustrations into an AR Filter to mix and match the doodles, creating randomised masks.

Nike Collaborative Augmented Reality Face Filter - © DVTK
Nike Collaborative Augmented Reality Face Filter - © DVTK
Nike Collaborative Augmented Reality Face Filter - © DVTK