WAH London Virtual Reality Try-onVirtual RealityPhysical Installation3D Environment2016
VR try-on for London nail salon
When WAH London approached DVTK, one clear challenge presented itself: the extensive choice of nail designs on the menu with limited tools for clients to make up their minds. To solve the problem, we created a VR Nail Customiser app that lives in-store as an integral part of the brand’s retail strategy.
When placing their hands in front of the headset, a 3D camera tracks the customer’s hands to match their movements within the app in real-time. After selecting their skin tone, the customer can play around with the design and colors until they feel satisfied with their choice. The WAH team then goes to work to create their virtual nail art design in real life.