Galeries Lafayette Champs-ÉlyséesDigital BrandingVirtual ArchitectureStrategy2019
3D Mascot to embody a concept store on the online space?
Early in 2018 DVTK began collaborating with the in-house digital team at Galeries Lafayette Champs-Élysées on an unprecedented retail concept. The concept proposed to reposition Galeries Lafayette by proposing a new take on the “Store of the Future”.
Instead of imagining a space where people in-store would be replaced by robots or screen interfaces, Galeries Lafayette wanted to take advantage of the digital to assist humans – instead of replacing them. In a world where digital and physical are now blended, we strongly believe that this “radically human” philosophy makes total sense.
From the initial UX design to building the .com website, our approach followed the same path – aiming to avoid building a cold, technological interface, but rather trying to bring emotions and playfulness online.