KENZO Virtual Art GalleryVirtual ArchitectureOnline Exhibition3D Environment2014
Virtual art gallery to launch a fashion collection?
DVTK was commissioned by Kenzo to design a digital experience and highlight the ‘mysterioso’ collection in collaboration with filmmaker and artist David Lynch. In line with Lynch’s aim to ‘get a different feel for a runway show, having mystery and emotion swimming together’, we designed the website as a unique digital world, tailored to the collection – a virtual 3D exhibition space immersing visitors into this mysterious atmosphere. Using their mobile phone as a remote or their keyboard, users could navigate through the gallery and interact with the displays to discover the collection’s videos. A bespoke virtual gallery presenting the Kenzo × David Lynch Collection.