DVTK was commissioned by Kenzo to design a digital experience and highlight the ‘mysterioso’ collection in collaboration with filmmaker and artist David Lynch. In line with Lynch’s aim to ‘get a different feel for a runway show, having mystery and emotion swimming together’, we designed the website as a unique digital world, tailored to the collection – a virtual 3D exhibition space immersing visitors into this mysterious atmosphere. Using their mobile phone as a remote or their keyboard, users could navigate through the gallery and interact with the displays to discover the collection’s videos. A bespoke virtual gallery presenting the Kenzo × David Lynch Collection.
Extracts from FW14 Kenzo’s campaign by Partel Oliva
Walkthrough in the virtual gallery accessible online
Campaign video for the launch of the gallery
3D Artwork we created for Kenzo’s Virtual Art Gallery
3D Artwork we created for Kenzo’s Virtual Art Gallery
Campaign video for the launch of the gallery
Walkthrough in the virtual gallery accessible online
Initial screen when entering the gallery
Virtual Display showing FW14 Kenzo’s Video Campaign
Virtual Display showing FW14 Kenzo’s Video Campaign
Virtual Display showing FW14 Kenzo’s Video Campaign
Physical exhibition in Paris where visitors could try out the experience as a video game